Sam Tomlinson
Opinion
06 February 2023
•
In 2020, ISBA and the AOP and PwC delivered a ground-breaking study into open-web programmatic supply chains . In January 2023, they published a follow-up study that, on the face it, suggests significant improvements by the industry. But is this really the case? Sam Tomlinson from PwC discusses what conclusions we should draw, and what he believes should happen next.
